A full identity, built once and built to last.
A full identity, built once and built to last. Name, logo, colour, type, voice, and a guideline that holds it all together.
What you actually get
- Logo, primary layout plus one alternate
- Colour palette and typography system
- Brand voice direction: how the brand talks, not just how it looks
- A brand guideline document tying it together
- Files delivered in JPG, PNG, PDF and SVG
What happens after you say yes
- A brand discovery call: your business, your market, what's already working and what isn't.
- Concept: direction presented with reasoning, not just options. You sign off the direction.
- Refinement: one direction polished inside the approved concept.
- Final: sign-off, then final files and the guideline delivered.
Are we meant for each other?
This is for you if
Your current identity doesn't match where the business actually is now, or you're starting fresh and want it built right the first time.
This isn't for you if
You need a quick logo only, with no system behind it. That's a smaller, separately quoted job. It's also not for you if you need packaging or stationery bundled in by default, which is Graphic Design, scoped alongside this if needed.
The fine print, plainly stated
What's included
- Logo (primary plus one alternate layout)
- Colour palette and typography system
- Brand voice direction
- Guideline document
- Files in JPG, PNG (transparent), PDF and SVG
Not included
- Stationery, packaging, signage or other applied collateral unless separately scoped
- Website design
- Trademark registration or legal clearance
What we need from you
- A completed brand brief before work begins
- Reference brands you like or dislike
- One final decision-maker
- Timely feedback, as delays extend the timeline
Questions people ask
How do revisions work?
There is no cap on rounds. Work moves through three signed-off stages: Concept, Refinement and Final. Refinements inside an approved stage are included. A change of direction after approval is a change request. A third round inside one stage triggers a short check-in call, and feedback delayed by more than 7 days moves the timeline.
Do you register the trademark?
No. That's a separate legal process and not part of this service.
Can stationery or packaging be added?
Yes, scoped and quoted as Graphic Design alongside this project.